Going Anonymous for Two Weeks (and Counting)

And the surprising ROI

For the last two weeks, Jon and I have started every morning with a ritual. Coffee in hand, we open GoFundMe and scroll through stories of people across the country. Each day we choose one to support, not from a place of pity, but because their story vibrates at the same wavelength we’re sending out: peace, power, prosperity, beauty.

We don’t cry when we give. We celebrate. We rejoice in spreading little bits of love to people so they know the universe has their back.

The range has been remarkable. We’ve given to people in Illinois, Ohio, Kentucky, Idaho, Oregon, Washington, and so many other places. And the projects span just as wide, from starting a cleaning business to keeping a family coffee shop alive, from revitalizing local nature to opening a community music center, from expanding sensory-friendly haircuts for autistic kids to fueling new creative ventures.

Each story is a reminder: people are out there moving forward, creating the lives and the worlds they want.

Giving like this isn’t new for me. I’ve been donating anonymously on and off for five years. What’s different now is that I’ve made it a daily practice, woven in alongside journaling and meditation. And I am doing it in partnership, aligning values and dreams with Jon. It’s shifted something in me.

Because sometimes the ROI isn’t measured in multiples of capital. Sometimes the real return is knowing that someone is stepping closer to creating the life they envision. Sometimes it’s imagining the ripple effect, how a small boost can touch not just one person, but their families, their communities, their futures.

And something changes when no one knows it’s you. It’s the truest flow of energy, not colored with identity, but fueled by capital as a mechanism for real change. Just love in motion.

What could it look like if we were all supported? What might be possible in this world if we were all able to live out our dreams? Scarcity fades away, prosperity is shared, and we would all be deeply satisfied. I live for satisfaction.

These little love bombs we’ve been sending out, they don’t just change someone’s today. They plant seeds that will grow into a different tomorrow. For them, for their families, for their communities. And for us, too.